Seo Tools Arsenal
As seen in Search Engine Journal, Ann Smarty has put together a great compilation of SEO tools not to be missed:
All tools listed below fall under the following criteria:
- they are all useful for SEOs;
- they are all web-based (no desk-top ones or FireFox extensions so far);
- they are all free.
Table of Contents:
- Backlink Analyzing Online SEO Tools;
- Keyword Research and Brainstorming Tools:
- Domain Name Online Tools;
- On-Site Analysis Online SEO Tools:
- Search Related Online Tools:
- Website Traffic and Demographics Report.
|Link Hounds Yahoo Backlink Info|
|Checks links to||Page||Page||Domain||Domain, page, all deep links|
|Best feature||Fast and smooth||Keyword-in-anchor-text search||Multiple sorting and filtering options||Data organization based on the linking domain|
|Linking page outbound links||-||Inaccurate||+||-|
|Useful links||-||-||-||whois data; site web archive; Google cache; linking pages.|
More backlink checkers:
- Backlink Watch (checks Anchor text);
- Domain Backlinks Checker (sorts the results based on the first- and second-level domains);
Tools that help expand your keyword lists with synonyms, related terms and keyword phrases.
|Tools/Features||What you will find there|
|Google Sets||Related terms (i.e. terms that are likely to appear in lists).|
|MSN clustering tool||Word clusters (keyword phrases).|
|Searchradar||Tag clouds and keyword definitions.|
|Keyword Map||Related terms (synonyms and keyword phrases).|
|Urban Dictionary||Related terms (related synonyms and urban words).|
Use social media sites to explore how people use and tag your core term, its popularity and related words.
|Features/Tools||TweetVolume||Twitter Search||Del.icio.us related terms||Facebook Lexicon|
|How to use it.||Compare up to 3 terms popularity.||See your term in live context.||See your term related tags.||See how often your term is mentioned across FB walls.|
|Dictionary||What you can find there:|
|The free dictionary||Your keyword definition(s), set phrases/ idioms (use them to lighten up your writing style), examples of usage,
words of the same root (inflected words and derivations), thesaurus, classic literature mentions, keyword phrases, related acronyms.
|Wordnet||Definitions and sample sentences using your key term.|
|Rhyme Zone||Rhymes (can be real fun to play with by the way), synonyms, antonyms.|
|Synonym.com||Keyword synonyms and antonyms.|
|Cambridge online dictionary||Essential definitions and keyword phrases.|
|Meta Glossary||The word definitions, related words and synonyms.|
|Reference.com||Your core term synonyms and definitions.|
|Merriam-Webster dictionary||Definitions and derived terms.|
Dynamic Tools for Domain Name Brainstorming:
|TLDs||6 ( .com, .net, .org, .biz, .info, .us)||3 (.com, .net, .org)||3 (.com, .net and .org)|
|Brainstorming help||domain name suggestions based on your previous searches and related terms||shows domain names one-character shorter than the one specified||Mixes the given keywords, suggests synonyms, adds prefixes and suffixes, shows both singular and plural versions, drops last vowel, checks for both hyphen- and non-hyphen versions|
Additional domain name checkers and generators:
- DomainsBot (dynamically checks the availability of domain names for 6 TLDs: .com, .org, .net, .info, .biz, .us);
- InstantDomainSearch (dynamically and really fast checks the availability of domain names for 3 TLDs: .com, .org, .net);
- DomainNameSoup (suggests alternative terms for your core term, has a handy typo generator, adds words before and after your term);
- Suggest Name and (DotoMator) – has a fairly large database of available prefixes and suffixes that are sorted out in categories;
- NameBoy (generates the list of domain names based on your primary and secondary (optional) terms).
Online SEO tools that help analyze keyword on-page usage.
|Element to analyze:||Ranks||SEOworkers||RankQuest|
|Text||1-, 2-, 3-word phrases||1-, 2-, 3-word phrases||1-, 2-, 3-word phrases|
|Features/ Tools||Domaintools SEO browser||SEO Browser|
|Additional features||optimization score and tips on improving it||page meta tags, domain IP address, header response, page size, total number of links, words and images,|
One more great tool to see text-only version of the site: LynxView
|Features/Tools||Web Page Speed Report||Page Size Extractor|
|Total page size||+||+|
|Images||total size of the images||total number and size of the images|
|Each page object size||+||-|
|Additional features||list of useful recommendations on reducing size of particular elements||total number of hyperlinks, full list of all links on the page|
- Bad Neighborhood Tool (scans external links on a page and detects ‘bad links’).
- Search engine SPAM detector (detects a few types of black-hat tricks: hidden text, doorway pages, keyword stuffing, etc).
- (Recently improved) Trifecta Page/ Site/ Power tool (allows only one search per day for non-pro SEOmoz members) – offers an exhaustive report on your site/ page power and ways to improve it.
Online tools that check any term(s) rankings across various search engines.
Most valuable rank checkers:
|Features/Tools||SeoMoz Rank Checker||Search Engine Forums Tool||Shoemoney Serps Script||SEObook Rank Checker|
|best feature||Archives the results||Checks multiple terms||Fast and easy to use||Advanced search options (+ international data centers)|
|export the results||Yes||No||No||No|
|several terms at a time||No||Yes||No||No|
|# of results checked||100||10||~100||1000|
|overall # of SEs||4||1||4||1|
|# of SEs at a time||1||1||4||1|
|link to the actual results page||Yes||No||No||No|
|term of use||Paid (with daily free 5 searches)||Free||Free||Free|
|browser plugin||Yes (Browser Button)||No||No||No|
|main drawbacks||Would be great if the history/reports couldbe split into projects (i.e. domains checked) and SEs||Checks only top 10 results||No way to export/save results||No export feature.|
Note: the tools may be checking different data centers, so the results can be slightly different from tool to tool.
More rank checking tools:
- Search Engine Keyword Tracker & Keyword Ranking Tool;
- Ventio Google Position;
- SEOChat Keyword Position Check;
- Searchenginegenie Rank Checker;
- Mike’s Ranking Reports.
- KeywordEnvy (checks up to 5 terms at a time and represents data in a handy graph.
|# of SEs||3 (Google, Yahoo, MSN)||2 (Google and Yahoo)||3 (Google, Yahoo, Live) (+Del.icio.us)|
|Additional Features||Sort by Google PR; start from any result;set the min. PR to filter low-PR sites||Graphic representation of ranking differences.
Highlight the site you want to track
|Sort the results based on
any Search Engine or Del.icio.us
More search related tools:
- Pagerank Search allows to sort Google search results by Google PageRank or by relevance.
|Traffic unit of measurement||percent (compared to overall Internet users measured by Alexa)||number of people||(average)||number of unique people/ number of visits|
|Time range||3 months||per month||(average)||per month / per week|
|Compare traffic||up to 5 domains||up to 5 websites||up to 5 websites||No|
|Demographics report||No||No||No||(U.S. only)
visitors’ gender distribution; age; household income; ethnicity; education.
|Additional features||Shows traffic distribution across different countries; related websites; sites linking back to the one being checked||(U.S. only)
Reviews time spent on site compared to overall time spent in the Internet by US people (average change in this metric); average time spent on site by one person; number of pages per one visit.
|Reviews stats over different periods of time (e.g. past month, past year, in a given month/ yeah) on different territories (countries, states, cities). Besides, the tool will also show you “related” search queries and websites||Shows audience composition (passers-by, regulars, addicts)|
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