Audio and Video have grown a huge popularity in Internet marketing terms during the last years.

A viral video is a video clip that gains widespread popularity through the process of Internet sharing, typically through email or Instant messaging, blogs and other media sharing websites. Viral videos are often humorous and/or shocking in nature.

With the proliferation of camera phones, many videos are being shot by amateurs on these devices. The availability of cheap video editing and publishing tools allows video shot on mobile phones to be edited and distributed virally both on the web by email or website, and between phones by Bluetooth or MMS. These consumer-shot videos are typically non-commercial videos intended for viewing by friends or family.

A podcast is a series of digital media files, usually digital audio or video, that is made available for download via Web syndication. The syndication aspect of the delivery is what differentiates podcasts from other files accessible by direct download or streaming: it means that special software applications, generically known as podcatchers (such as Apple Inc.’s iTunes or Nullsoft’s Winamp), can automatically identify and retrieve new files associated with the podcast when they are made available, and that these files can be stored locally on the user’s computer or other device for offline use. This is done by the podcatcher accessing a centrally-maintained Web feed, which lists files associated with a certain podcast.

Like the term broadcast, podcast can refer either to the content itself or to the method by which the content is syndicated; the latter is also called podcasting. A podcaster is the person who creates the content.

The term is a portmanteau of the words “iPod” and “broadcast”,  Despite the source of the name, it has never been necessary to use an iPod, or any other form of portable media player, to use podcasts; the content can be accessed using any computer capable of playing media files. As more mobile devices other than iPods became able to synchronize with podcast feeds, a backronym developed where podcast stood for “Personal On Demand broadCAST.”

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